Numbers on the Boards (NOB)

First Commodity

• You are your own main priority

• Slaves were the first commodity sold on Wall Street

Confident Not Cocky (CNC)

• Unique, uncategorizable

Uniquely Familiar (Uni-Fam) or Uniquely Similar

• Twist on the mundane

• Mascot: Wasps

• Updated University hoodies and sweatshirts

• https://hypebeast.com/2021/1/heron-preston-fall-winter-2021-collection-lookbook

THE NICE GUY (TNG)

 Inspiration:

• Bear vs Bull

• Art Pop

• Comics

• Scoreboard Font

• Colors: Gold, Red, Green

• Pusha T - Numbers on the Board

• 90s tv shows

  • Cartoons

  • Married with children

  • home improvement

• 70s/80s Shows

• Movies

  • Action

  • Comedies

• https://hypebeast.com/2019/8/aime-leon-dore-fall-winter-2019-lookbook

CARTOON FOCUSED; ART/GRAFFITI ELEMENT 

HOODIES AND CREWNECKS ONLY

ALL SWEATSHIRTS NAMED AFTER POPULAR CARTOON CHARACTERS/SHOWS

COLLEGE (MASCOTS, FRATS, SORORITIES, LETTERS, MAJORS)

• REFERENCES:

  • Animal House

  • Accepted

  • Old School

  • Frat House

  • Van Wilder

  • House Bunny

  • Drumline

  • Neighbors

  • 22 Jumpstreet

  • Monsters University

  • How High

  • School Daze

• IDEAS

  • Graduation Caps

  • Showing Off Clothing in Frat Party Environment (Terry Richardson Flash Photography Style)

• SEASONS (COLLECTIONS) = SEMESTERS (SPRING, WINTER, FALL, SUMMER)

• CLASSES (COURSES) =

• MAJORS =

• ACCEPTANCE LETTER IN EVERY PACKAGE

• SPORTS TEAMS = JERSEYS

• MANTRA - LEARNING, GROWING, MATURING, EMPOWERMENT (BY ANY MEANS) (KEEP IT SIMPLE STUPID) (SMARTER NOT HARDER)

• NAME = HALE UNIVERSITY (HALE U - EMPOWERMENT), UNIVERSITY OF HALE, ALL HALE UNIVERSITY; BOUNDS - OUT OF BOUNDS; HIGHER EDUCATION (HE) - HELIUM: ELEMENT LIGHTER THAN AIR

• COLLEGE DORM AND APARTMENT LIVING (GRUNGE, RAMEN NOODLES, CARTOONS, BEER CANS)

 LOGO IDEA (FOX) = MIX OF DISNEY Robin Hood, OVO OWL, AND STARFOX

THOUGHTS = KANYES FIRST 3 ALBUMS 

MOTTO = ACTION > INSPIRATION > MOTIVATION 

INSTAGRAM (#FROMABOVE SERIES) DRONE VIDEOS AND PHOTOS AT LOCATIONS

RANSOM LETTER HOODIE = LETTERS FROM FAMOUS COLLEGE LOGOS PIECED TOGETHER [H = HARVARD, A = ALABAMA OR AUBURN, L = LSU, E = EMORY, U = USAF]

GREENWOOD - BLACK WALL STREET

TOONS 

1. The brain - graffiti draw brain on hood of sweatshirt

2. The Courage - Upside Down (green) happy face with knife sticking through head

3. The rugrats

4. The Thornberrys - leopard print sleeve with ear on hood

5. The rocket power - rocket fuel danger on sleeves

Slogan

• Lead, Don’t Follow

• Practice Makes Perfect

• Relentless

References:

• Scoreboards, Gas Signs, Street Signs, Stock Market Ticker

Background

• Sports

  • Great Sports Moments

  • Underdog Stories

• Money

  • Stock Market

  • Assets

Style/Graphics:

• Vintage Sports Sweatshirts and Hoodies

• Large Graphics

• Puff Print

• Bold Colors

Pieces:

• Hoodies

  • Arm Zipper Pocket

  • Oversized Hood

  • Zipper Sleeves

    • So they do not get stretched out

  • Tuckable Hood Drawstring

  • Water Resistant

• Sweatshirts

Materials…

• Natural

Logo Inspiration

• Twist on Mario Coin

  • Stacked One Cent Spellout?

Lookbook Ideas

• Polaroid Lookbook

• Playing Cards